Beginner
Certificate included
English
Digital Marketing Strategy
Build a marketing strategy that actually drives growth
by Ahmed Hassan
About this course
This course covers digital marketing strategy end to end - channel selection, budgeting, and measurement - so you can build a plan that ties back to real business goals.
What you'll learn
- Build a channel strategy aligned to business goals
- Allocate marketing budget across channels effectively
- Set up measurement and attribution
- Present marketing results to stakeholders
Requirements
- No prior marketing experience required
Curriculum
4 sections • 11 lessonsA quick orientation before diving into Digital Marketing Strategy.
Course Introduction and Roadmap
Preview
7:00
Setting Up Your Environment
Preview
9:00
How This Course Works
The main skills you will build in this course.
Build a channel strategy aligned to business goals
10:00
Allocate marketing budget across channels effectively
11:00
Set up measurement and attribution
12:00
Present marketing results to stakeholders
13:00
Apply what you learned to realistic exercises.
Guided Project: Digital Marketing Strategy
15:00
Independent Challenge Exercise
Course Recap and Next Steps
6:00
Final Assessment and Certificate
Student reviews
Enroll to review this course.
No reviews yet.
