Beginner
English
Content Marketing and Copywriting
Write content that converts readers into customers
by Ahmed Hassan
About this course
This course covers content strategy and copywriting together - how to plan content that ranks and reads well, and write copy that actually persuades.
What you'll learn
- Plan a content calendar aligned to business goals
- Write persuasive marketing copy
- Structure content for both readers and search engines
- Measure content performance against real goals
Requirements
- No prior writing experience required
Curriculum
4 sections • 10 lessonsA quick orientation before diving into Content Marketing and Copywriting.
Course Introduction and Roadmap
Preview
7:00
Setting Up Your Environment
Preview
9:00
How This Course Works
The main skills you will build in this course.
Plan a content calendar aligned to business goals
10:00
Write persuasive marketing copy
11:00
Structure content for both readers and search engines
12:00
Measure content performance against real goals
13:00
Apply what you learned to realistic exercises.
Guided Project: Content Marketing and Copywriting
15:00
Independent Challenge Exercise
Course Recap and Next Steps
6:00
Student reviews
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